Which Of The Following Would Be An Effective Topic Sentence For A Comparison Essay?
Tuesday, August 25, 2020
Japanese American internment of 1942 Essay Example for Free
Japanese American internment of 1942 Essay The Japanese American internment which occurred during the subsequent universal war alluded to the movement and imprisonment of more than 100,000 individuals who were Japanese Americans or nationals of Japan. These individuals were taken to lodging offices which were regularly known as the war migration camps. This internment was done specifically in the United States with the greater part of the individuals who were interned being people who were living in the west bank of the nation. This activity of intense internment of the Japanese American individuals was completed during the rule of the then leader of United States Franklin Roosevelt. He approved this activity utilizing the official request 9066 which gave the military chiefs capacity to change military regions to avoidance places where all people living in them must be expelled. Utilizing this request, the military announced that people who were Japanese or who had family line association with the Japanese were to be barred particularly in the pacific coast. This incorporated the individuals who were living in Oregon, Washington and in California. This request anyway excluded the people who were living in the internment camps (McClellan, pp 23). For what reason were Japanese Americans interned during World War II? During the Second World War, the Japanese had shaped a coalition with the Naziââ¬â¢s of Germany subsequently presenting extraordinary security hazard to the United States. War alarm in this way broke particularly after the Japanese assaulted and shelled the Pearl Harbor. During this period additionally, there were such a significant number of Japanese and Japanese Americans who had settled in America following impractical populace development in Japan. A portion of these Japanese and Japanese Americans had joined the American armed force in this way swearing loyalty to the United States. Nonetheless, because of the way that Japan was a foe, there was alarm that the Japanese Americans who were serving in the American armed force could help the foes. Binding them was in this manner important to guarantee that there were no instances of injustice accordingly thrashing of the United States and its partnerships during the war against the Nazis (Kelly, Para 4). One of the significant reasons which prompted the Japanese American understudy was the Pearl Harbor assault which occurred in 1941. This made the United States to accept that the Japanese had arranged to completely assault the west coast. This accepts increased after the assault of shelling in 1942 which was a submarine having a place with the petroleum treatment facility of California. Japanese military success in the vast majority of Asia during that time likewise made United States to infer that Japanese were relentless and that they could assault the nation. Since the vast majority of the Japanese Americans were living in the west coast, they were viewed as a security chance in this manner there was a need to limit them to the internment camps. The dread of the assault consequently prompted a definitive internment of the Japanese American individuals during the Second World War (Japan-101. com, Para 6). Another explanation which prompted the internment of the Japanese American individuals during the Second World War was because of what was alluded to as the enchantment codes of the Japanese. During this period, the US couldn't break the Japanese maritime codes which were indispensable in empowering Americans acquire data with respect to the Japanese figures. Military guides contended that in the event that the Japanese maritime chose to change those codes, America would not have the option to break them again particularly because of the language hindrances which existed. The United States contended that by restricting and indicting a portion of the Japanese Americans, these individuals could uncover a portion of the data with respect to the Japanese figures. The exertion of Americans to break the codes was for the most part alluded to as ââ¬Å"magicâ⬠. Breaking these codes was essential since skirmish of halfway which Americans had won was ascribed to the effective breaking of the Japanese codes (McClellan, pp 45). A portion of the Japanese Americans were going about as spies for the Japanese maritime which made the restriction of the Japanese Americans essential. The covert operative ring which was a Japanese spying bunch expanded the misgiving of the Americans concerning their security. The Nihau episode was one case of injustice and surveillance. This occurrence happened after the assault of the Pearl Harbor. During this assault, two Japanese Americans were accounted for to have liberated a Japanese pilot who had been caught and they additionally helped him in assaulting the local Hawaiians who were living around there. Such frequencies prompted the internment of the Japanese Americans as they were helping the foes of the nation subsequently presenting more serious dangers to the security of United States. A portion of the Japanese American populace was unfaithful to the legislature of United States and this was a significant danger to the Americans particularly during the war time frame. To guarantee that all the government operatives were in no contact with the Japanese maritime, internment was henceforth the methods accordingly it was completed (Japan-101. com, Para 8). The issue of interment spun around partiality and dread which American individuals had against the Japanese Americans. A report which recommended that secret activities by the Japanese Americans had prompted the Pearl Harbor assault just served to build the partiality which was at that point held by the American individuals. After this report California papers likewise embraced this move of mass clearing hence making the activity progressively effective. The then American lawmakers additionally straightforwardly upheld this move subsequently making it progressively effective. The feelings that the Americans held against the Japanese Americans therefore supported in the internment activity. Other non military reasons which prompted the internment of the Japanese Americans particularly from the west coast incorporated the opposition which these individuals had brought to that zone particularly in the farming segment. During this period, the white ranchers didn't care for the ranchers who were Japanese Americans however this was generally activated without anyone else interests. The Japanese Americans had acquired high rivalry this district particularly in cultivating and accordingly, the white ranchers believed that internment was a decent road of guaranteeing that the Japanese were for all time expelled from this region along these lines decreasing rivalry in the cultivating division. This was anyway not founded on racial separation yet the danger the Japanese were presenting on white ranchers (Japan-101. com, Para 11). It is likewise contended xenophobia additionally contributed enormously to the Japanese American interment. During the Second World War, Japan had increased extensive force while the United States had gotten more fragile in military terms. By the way that Japan had framed partnerships with Germany and Italy, and the resulting downturn of the United States power, this undermined the prevalence of the United States. Need to stay in charge drove America to announce the avoidance laws for all the people who were being seen as foe outsiders in this manner decreasing any chance of the Nazis winning. By fixation the Japanese Americans and interning the troopers and other people who were being viewed as adversary outsiders, this decreased the indicated danger of breakdown of the superpower or assault by the Japanese. This additionally was intended to guarantee that the Japanese never became acquainted with the military activities of the Americans (Campbell, Para 3). Reasons which added to the Japanese American internment included racial preferences which were generally held by the Americans against the Japanese and furthermore imperfections in the then constitution and the managers. Today a great many people contend that the right name for this activity could have been imprisonment as opposed to internment since this activity was not intended to rebuff the individuals however to guarantee that no demonstrations of injustice were being done. Be that as it may, this was an infringement of human rights and the United States after the Second World War shut all the internment camps and the majority of the survivors were redressed. Additionally, in 1988, the then leader of the United States apologized for the benefit of the nation to Japanese Americans who had experienced the internment (Kelly, Para 9). End The Japanese American internment keeps on bringing up numerous issues about its legitimacy and legitimateness particularly in light of the fact that the vast majority of the intermitted people were blameless and not ââ¬Å"alien enemiesâ⬠. Despite the fact that the administration of the United States legitimizes its demonstrations attributable to the security dangers which the Japanese were presenting to it, these cases have been disproved saying that the dangers were not genuine and that their sizes were exceptionally amplified. In spite of the defects of the Japanese American internment of the Second World War, this period shapes a significant piece of the American and the Japanese history. Work Cited: Campbell, Jason J. : Xenophobia and the Internment of Japanese-Americans. (2009). Recovered on 27th March 2009 from, http://blogcritics. organization/files/2009/03/03/072730. php. Japan-101. com: Japanese American Internment Removal of Japanese and Japanese Americans during WW II. Recovered on 27th March 2009 from, http://www. japan-101. com/history/japanese_american_internment. htm. Kelly, Martin: Japanese-American Internment at Manzanar during World War II. Recovered on 27th March 2009 from, http://americanhistory. about. com/cs/worldwarii/an/internment. htm. McClellan, Jim R. : Changing Interpretations of Americas Past: Changing Interpretations of Americas Past, Volume 2. (1999). Distributed by McGraw-Hill. ISBN 0072285060
Saturday, August 22, 2020
The Persons Responsible for Health and Safety in the Workplace Essay
The Persons Responsible for Health and Safety in the Workplace Distinguish the people answerable for wellbeing and security in the work environment. Jobs are Responsibilities of Employers. Each business ought to guarantee, the wellbeing, security and government assistance at work of every one of their representatives. Roar are the regions the business ought to shield the representatives from, without bias: * To give and keep up zones of work that are, sheltered and without dangers to wellbeing; * To guarantee, negligible hazard when, dealing with and moving articles; * To give the essential data, guidance, preparing and oversight to guarantee, the wellbeing and security of their workers at work; * And to safeguard the work environment is kept up in a condition that is protected. Each business needs to get ready and stay up with the latest composed explanation of wellbeing and security at work. They ought to likewise ensure all representatives note the announcement and, any modification of it. Jobs are Responsibilities of Employees. Each representative while at work will: * Take care for the wellbeing and security of them self and of other people who might be influenced by their demonstrations or activities at work; and * Co-work with their manager or some other individual in control, to see that the necessity to be performed are meet with. Jobs and Responsibilities of Management. The managementââ¬â¢s principle duty is to guarantee the wellbeing and wellbeing of laborers and to lessen dangers brought about by work exercises, to representatives ...
Wednesday, August 5, 2020
Centrify
Centrify INTRODUCTIONMartin: Hi, today we are in Santa Clara in the Centrify office. Hi, Tom, who are you and what do you do?Tom: Who am I? I ask that myself all the time so I am the CEO of Centrify corporation and we are a enterprise security company and we are specifically focused on the top attack factor that bad guys use to hack companies which is compromised credentials. So we are all about identity, users and their identity and making sure people are safe in a business setting in terms of accessing applications.Martin: How do frauds compromise credentials?Tom: Ok, that is a good question. The bad guys, what they do is they either phish you with a âphâ not an âfâ right there by fooling you to go to a website to type in your username and password or they try to guess your password also known as cracking your password and there are other ways they go about stealing your password. Once they get your username and password they can access the applications you have access to or in a co rporate setting then can VPN into the corporate network and then they try to get additional usernames and passwords including privileged accounts that have the keys to the kingdom. That is how the bad guys, they start with regular end users and then they eventually get into privileged users like IT accounts and then they like completely strip mine databases, servers with all the corporate information. It is a really big problem and that is what we are solving.Martin: Great, so is it possible if I would be a hacker to hack a computer, you know basically Facebook account or so, try whether on the computer there is a corporate account, hack this and then hack into the corporate network become a privileged user and then hack the whole company?Tom: That happens all the time. In fact, if you look at all the data breaches that have made the headlines, Ashley Maddison, not that weâre anticipating that but the office personnel management, Anthem, a lot of these big corporations both here i n the US as well as Europe. What happens is often times users have the same passwords for their Facebook account that they have for the work account. So If I can steal your Facebook account, there is a good chance you are using the same password and then I can get into your work account and then that is kind of like the initial opening or crack. Then they just kind of pour in water, they freeze it and the crack expands and expands but by going out and stealing additional passwords within the organization as well, so it just starts with a single password and then people get into the corporate network and then steal additional ones.Martin: Tom, what did you do before you started the company? Basically how did you come up with the business idea?Tom: I was very fortunate to work with a great team prior to Centrify. The company was called NetIQ and I was one of the founders of that company and that company also sold to enterprises. We did more infrastructure management like monitoring se rvers and applications etc. And that was a great success. We went public in July 1999 and I was there for eight years and had a lot of executive positions there as well. But after eight years I wanted to take some time off. This was a couple of years after 9/11 so it was kind of tough going just being a public company in the early 2000.So I took a little time off which I highly recommend, it is always good to recharge the batteries right there. Then I hooked up with a venture capital firm to be an entrepreneur in residence. The VC firm is called Mayfield, one of the top venture firms here in SiliconValley. And I just had some ideas and one of the ideas I had was as the world from an IT perspective becomes more heterogeneous in terms of different types of systems and applications from different vendors. The world was moving away from kind of the monolithic Microsoft centered environment. Ten, eleven years ago it was about Linux and now we have SaaS, we have mobile so it is a very div erse set of vendors. In that environment that introduced complexity and so each system, each application forces the user to have a new username and password in IT is very difficult for them to control who can access what.So the idea was can we make a heterogeneous environment look and feel and smell like it is homogeneous from authentication, log in perspective, from authorization. So that was the genesis of the idea and I got that idea just from what I had done previously and just kind of my observations of what was happening on the market at the time.Martin: Tom, give us some insights on how is such a EIR program running.Tom: You know it is interesting that entrepreneurs in residence are very popular here in Silicon Valley and so typically this is an opportunity for the VCs to bring some executives or people with good ideas and just have them hang out at the firm and be able to think through their ideas, interview people, just take time. So there isnât a pressure for the individ ual like you have to immediately start a company. It is more an opportunity for a would-be entrepreneur just to germinate some ideas It goes back to the value of taking some time off, getting a fresh set of perspectives as well. Probably good chunk of the EIRs â" entrepreneurs in residence actually donât go form companies. They may join in an existing company or they may have an idea they may pursue for a couple of months. In the end after they talk to some investors etc. they throw it away and they go onto a new one.So the good news is that the VC, the venture capitalist does provide an opportunity for entrepreneur in residence to have an office, have access to smart people etc. There is one drawback that if you do have an idea and you form a company and that venture capitalist that want you as an entrepreneur in residence does not fund you then the other VCs will say âThere must be something wrongâ as well. So an entrepreneur in residence can be a great time but it does hav e some risks that if you are not able to get funding from the VC firm that sponsored you then it may look very negative on you and your idea as well. So there are both pros and cons, but the key thing to be an EIR is is you have to have a prior relationship or be well respected by the firm to bring you on board.Martin: Tom, what was the process? Once you identified this kind of idea, what did you do? Did you build a product or did you raise the money first?Tom: Typically, what you do is you just put the idea in a power point. Often times people say âOh, you have to write a big business plan. You have to write 50-page documentâ and all that stuff. Typically, it is more if you can kind of consolidate it or condense it into 10 to 15 slides. In a lot of cases, especially if you are a known commodity which I was having had a successful previous start up that was able to go public, that can be enough to get funding there. But in other cases if you are an entrepreneur that may not have a prior track record of starting companies and making investorsâ money then it is probably more important for you to go out there and build a product and build the technology, get some initial customer adoption. At least have a proof of concept as well. At the time I didnât have to do that and that was good enough for me to go out at the time, this is ten years ago, to raise money. And then the biggest challenge then was to build the team because it was myself with the idea. I was very fortunate to hook up with two additional, my co-founders Paul and Adam and once we got the money then it is all about the team. First it is the idea and it is the market and be able to get funding, then from there it is building the team and see if you can execute.Martin: Did you find your co-founders via the venture capital firm or did you know them before.?Tom: No, it was interesting that I had actually Adam met a few times from my prior venture NetIQ and actually at one point he was trying to sell the company he was with to us so I got to know him but not really that well and then it was as an entrepreneur in residence you go to a lot of conferences, you meet a lot of people. It is a lot about networking, it is just about get ideas and I bumped into him and I hadnât seen Adam in a year or two and we went out to lunch and he said âWhat are you doing?â, I said âWhat are you doing?â and I told him âHey, I have this ideaâ and he was like âThat is a great idea. I would like to be a part of that idea.â Which was great.And it turned out that Paul who is our CTO, Adam is our VP of engineering, Paul had worked with Adam in Adamâs prior startup and then once I go Adam I was able to get Paul. Even though it was my idea, initial idea kind of it at a 20 000-foot view level that we really needed Adam and Paul to come in and really flush it out.Again, I think it really emphasizes the point that it is so important to have a team around you because not one individual can do everything. You need to have other people that can contribute and then once is you get the initial team you are able to go out there and raise initial funding, then you have got to build the next set of people and that is also just as critical as well so you have to get the initial set but then the first ten or 15 people are really key to actually get it to a prototype stage and deliver version one of your product.Martin: Tom, what made you think that you three are a great founding team?Tom: I think we all had confidence in each other. I think the thing is that it is not until you actually deliver and then you get customer adoption and that is the validation that you have a good team. Clearly here in Silicon Valley you can hook up with people that may have done and had success in the past. Although there is a lot of entrepreneurs especially ones in college or just out of college that donât have a track record but are just super smart and have a great idea etc. At the end o f the day, it doesnât matter if you are super experienced and there are three or four guys that have done this things, done incomparable things for ten or 15 years or you are three or four guys, right out of college or even in college right now. At the end of the day the way you get judged is the initial results in terms of whether or not you have built a team and that there is customer adoption. All the stuff up until getting customer adoption is kind of noise and there are a lot of people that have high âWoohoo we have raised moneyâ and all that stuff. But are the dogs eating the dog food? Are you getting customer adoption? That is the most important thing in the end that allows you to then judge and say âHey, we do have a good teamâ.Martin: How long did it take you to acquire the first customer? How did you convince him to buy or try your product?Tom: It was interesting. So we formed the company in March and then we had an initial early beta in like February, March. It took us about a year with a small team to build the technology and then we decided to go public with this in terms of announcing what we had. Through my prior contacts and networking with people we had a set of beta customers.But ironically there was a company in Canada that just read the article and just said âHey, I like what It does let me just go ahead and buy it.â And we were like âIs this a joke?â Someone picked up the phone and said yeah I just want to buy your product and you are like âWho is this?âMartin: Do you know the price?Tom: Exactly. It was like kind of out of the blue but often times if you have a good idea, a good product etc. people will just say âYes, actually that scratch is an itch.â So I think one thing that an entrepreneur should know is that do they really solve First of all, you have to have a great idea and you have to hopefully have a large market, then it is about the team. But fundamental thing is, especially if you sell to enterprises, do you solve a real point of pain. You have probably heard that form a lot of people. Do you solve a serious disease or are you a band aid etc.And it turned out with that initial customer it was like âI really have this pain and so I am willing to kind of try it out, so I am just going to buy it.â And subsequently that spring about a year, a year and a half we started getting more and more customers including the beta sites and then started building a pipeline, started hiring our sales organization as well.Martin: Tom, how did you collaborate with those beta customers in order to really find this product market fit?Tom: That is a great question. You have got to find the right people, especially the ones that are willing to be patient, to experiment. You donât want to lean on them too much because then it is like âHey, you are the guys developing the product. I am not the oneâ. You just have to get them excited about selling the vision maybe they are experiencing the real p ain point in their business and so they are willing to collaborate with you and also maybe it is an opportunity for them to get exposed to a startup or to help other companies well so they may feel kind of a philanthropic bent to themselves as while willing to help you out. But it is critical. You really need to listen to these customers out of the gate and try to convert some of them into paying customers as well.Having a set of beta customers is really important. I think a lot of times a lot of entrepreneurs they go ahead and ship it and they donât realize that you need to have a period of time in which you are more listening and having the product be tested.Another thing I find really interesting is, you know I have been on board some other companies, the people will say âOur beta will be out on August 1st and we will ship it three weeks later.â But that is not a real beta process because there is no way that the customer will get in, install the product on August 1st, give you the feedback, allow you to fix it and then you can do the quality assurance as well. So especially with the version 1 you need kind of at least a couple of monthsâ beta process so you can get the feedback, you can fix and iterate then, etc.Martin: What was the most valuable feedback that you got from the beta customers which you did not expect?Tom: The most valuable feedback that we go was not necessarily on the product side of things. It was how they saw the product. What pain points that it solves for them. So I did have an expectation that I thought that our product would be used to address certain points of pain and then in talking with them in our particular case I didnât realize the extent that they were looking for our product to address regulatory compliance issues. I just didnât think as much about that. What I thought was like âThey would want it for improvements of productivity. They would want to use it to reduce cost, etc.â It was really an education to s ay that especially with larger organizations that are more well regulated that it turns out that the regulators or the auditors can really drive things and so it turned out that in talking with them they were saying âYes, I appreciate all those, the way that you are positioning our product but in reality the reason I want to buy it is to check off these boxes right here.â And I was like âGees, I didnât really think about it. When I was initially formulating I kind of thought that was more of a tier 2, tier 3 thing.A week later, I switched the bullet points and put those on top for the next set of potential customers. So again it is not only important to have early customers to help test the product and iterate and give you product feedback but it is also very important for the early customers to validate your messaging and your positioning, etc. You can have a great product but if it doesnât resonate and it is not clearly grasped then it can just languish on the shelf.BUSI NESS MODEL OF CENRIFYMartin: Tom, letâs talk about the business model of Centrify. What are the target customers in terms of company size, industry and what type of roles you are really targeting for pitching?Tom: So we are an enterprise security company and it turns out the enterprises with the largest budgets, bigger companies, are well regulated and that are the targets of hackers out there. So the core of our market is the Global 2000. So our go to market is a mix of direct sales, some system integrators, etc. But we are fortunate that we are in a space called identity management where the pain point is also with small size and medium organizations that they have their users drowning in a sea of passwords as they adopt SaaS applications as well. So it turns out that we can also appeal to smaller medium sized organizations.The problem is that you canât use the same model, sales model to sell to large enterprises that you sell to small or medium. So we are very fortunate that our product is elastic enough that we can sell to almost all size organizations but you need to have the right mix and balance of how you go about selling it because otherwise why have an expensive outside sales guy calling on a 1500 to 2000-person small business, etc.So for the large organizations as I mentioned earlier we do have more of an enterprise centric. We work with some system integrators, etc. But for more of the small and medium we rely more on inside sales people that are not out on the field, that are not as well paid, that tend to be based in your headquarters on the phone and we work with a lot of channel partners as well.Another thing that a lot of startups need to figure out is âHey, you have got the idea, you have got the team, you have got the product, you have got the messaging, then what is the go to market?â Obviously with version 1 you just want to get customers but when you did the version 2 by that time you really need to figure out what is the proper w ay of going to market with your product that eventually will be cost effective. Do you sell online, do you sell to the channel, do you sell through inside sales, is it more of a big customer enterprise and you need a lot of very expensive guys or gals that are making 250,000 dollars a year, etc. So you need to find the right balance to make it eventually economical for you as a company. In our case because our product can be sold to anyone and everyone and from a business perspective we have a hybrid model of both direct and indirect; both outside reps and inside reps.Martin: Normally when you start a company you want to get very often feedbacks to use the feedback cycle to improve the proper market fit and the sales proposition and so forth. You said that basically you have two customer segments like the large caps and SMEs for example, and the large caps are mainly served by integrators so which are basically third parties to you. Then the question will be: did you start up outrig ht with these smaller companies to get the higher feedback cycle? And second question is: how do you get customer feedback via third parties who are then serving customers?Tom: Yes, a little bit of clarification so we do work a lot with large system integrators but we still even though we may fulfill through the channel of system integrators we do have a sales person involved and. For the larger ones they are on the outside for the smaller ones they are on the inside. So even though the purchase may happen through a third party we still have some direct touch to help motivate people as well.But that is a good thing is that again you have to figure out what is the most efficient way of going to market and if you leverage the channel then you are right. You need to make sure that you donât lose the feedback loop. That you are not disaggregated from the actual customer as well. And so the cool thing is that with technology today, because most of the technology is increasingly becomin g cloud based that you can ask, even though the product may be sold by someone else you can actually get feedback directly inside the product itself with feedback buttons or things of that nature as well. You can make sure that you have your ears to the ground so to speak and listening the customers by putting things into the product to make sure that you actually have that info.We always focused on trying to always make sure that we are on top of what customers were saying and so that is a big focus of what we always had as a company as well and we have added things to the product to give us the feedback loop even in the cases when the product is being sold or distributed by a third party.Martin: Tom, what have been the major obstacles over the last years that you needed to overcome and how did you overcome them?Tom: Yes, the technology space is dramatically changing. And so when we first formed the company we were more of an on premises software based approach selling into the ent erprise. But the adoption of cloud and mobile is dramatic. Like four or five years ago we made a big decision to go whole hog into the cloud. I think that was a big obstacle for us which was how do we build our company, our technology to be optimized for the cloud. But then at the same time that we had a good product and customer relationships with us on premise so what we did is that we, actually four or five years ago, we were profitable etc. and we knew that we had to go out and raise some additional money to address the cloud so we raised another round of financing to fund that and we basically created a parallel development organization to work on the cloud as well.So that a very big challenge for us which was that we could have either just incrementally done some cloud stuff, ignore the cloud and still carve out a nice business or decide to go whole hog in and embrace the cloud and basically offer to the customers the ability to not only use our software but our cloud based se rvice. And so when you move to the cloud then the product through the cloud are mainly bought through a subscription, for example. And so you have to like reset the sales organization in terms of what their expectation should be for deals sizes. Also a lot of the adoption of cloud products first start with small and medium sized enterprises as well. So that may emphasize having more of an inside sales team as well.So the second that you jump out of paradigm shift then it is just not about the technology itâs about you go to market, how to compensate people, etc. I think we have done a good job of migrating and moving to the cloud and you know recent competitive reviews in like Network World said, âHey, Centrify is the number one for SaaS single sign onâ for example. So I think we can clearly point to the fact that we have industry leading product and some technologies and we have successfully gone through that transition but it wasnât easy and we had to really evolve as tech nology.The thing is I have been doing this in a technology I have first moved out to California right out of college to start at Oracle and just the pace of evolution is just amazing. There was just a way for the first 15 to 20 years a way of building companies, building products, marketing them etc. It was kind of the same. And just over the last 5, 6 years it is just completely different in terms of how people go about building products and obviously having technology like Amazon can really facilitate things. The amount of money that some companies are raising is just like âOh my god, they are raising hundreds of millions of dollarsâ. This is just insane. When ten, fifteen years ago like people would raise 5 â" 10 million dollars. The way that you market to people is completely changed as well so I think everyone is going through a challenge in the technology industry in terms of just trying to keep up with the rapid adoption.Martin: Tom, what made you go to the cloud anyway? Was it more of a vision that you though âWell long terms will want to have thisâ or that you got some customer feedback where said âGuys I want you on premise, donât you offer something on the cloudâ or was it more of another thought?Tom: You know like 5-6 years ago when we made that decision actually most of our customers were not saying that but we wanted to go where the puck would be. There is a saying skate to where the puck is going to be as opposed to where it is right now. So we made that decision to do that and we are glad we did it. It is definitely a different model from our premise.So today we sell mobile software and we sell both cloud services. The one thing that works to our advantage which is that the software and the cloud capabilities they donât overlap. Oftentimes a lot of companies when they start off as a software company and they move to the cloud they are basically re-implementing the same technology in the cloud. And so now they are in a situation where the sales people say,âI used to make more money selling this stuff but I am going to make less moneyâ or âThis product is not yet fully functionalâ whatever.The cool thing is that when we went out and built identity services in the cloud it was completely complimentary to what we currently we did provide from an on premises perspective. So the cloud products were net additive to what we were doing as well. But it was clearly at the time it was like we felt that more and more of peoplesâ infrastructure will move to the cloud but the key philosophy we have which differentiates ourselves from a lot of startups that a lot of startups are saying âWell the world is going to be 100 percent cloudâ and that is not going to be the case. If you sell to enterprises that even I 5 â" 10 years it still is going to be a hybrid, they are still going to have some on premises systems, they are going to have some cloud systems. So from our perspective if you want to provide a comp rehensive security solution you need to address both data centered cloud and mobile as well with integrated solution. That is what we are trying to do.Martin: Great.ADVICE TO ENTREPRENEURS FROM TOM KEMP In Santa Clara (CA), we meet CEO and Founder of Centrify, Tom Kemp. Tom talks about his story how he came up with the idea and founded Centrify, how the current business model works, as well as he provides some advice for young entrepreneurs.INTRODUCTIONMartin: Hi, today we are in Santa Clara in the Centrify office. Hi, Tom, who are you and what do you do?Tom: Who am I? I ask that myself all the time so I am the CEO of Centrify corporation and we are a enterprise security company and we are specifically focused on the top attack factor that bad guys use to hack companies which is compromised credentials. So we are all about identity, users and their identity and making sure people are safe in a business setting in terms of accessing applications.Martin: How do frauds compromise credentials?Tom: Ok, that is a good question. The bad guys, what they do is they either phish you with a âphâ not an âfâ right there by fooling you to go to a website to type in your username and passw ord or they try to guess your password also known as cracking your password and there are other ways they go about stealing your password. Once they get your username and password they can access the applications you have access to or in a corporate setting then can VPN into the corporate network and then they try to get additional usernames and passwords including privileged accounts that have the keys to the kingdom. That is how the bad guys, they start with regular end users and then they eventually get into privileged users like IT accounts and then they like completely strip mine databases, servers with all the corporate information. It is a really big problem and that is what we are solving.Martin: Great, so is it possible if I would be a hacker to hack a computer, you know basically Facebook account or so, try whether on the computer there is a corporate account, hack this and then hack into the corporate network become a privileged user and then hack the whole company?Tom: T hat happens all the time. In fact, if you look at all the data breaches that have made the headlines, Ashley Maddison, not that weâre anticipating that but the office personnel management, Anthem, a lot of these big corporations both here in the US as well as Europe. What happens is often times users have the same passwords for their Facebook account that they have for the work account. So If I can steal your Facebook account, there is a good chance you are using the same password and then I can get into your work account and then that is kind of like the initial opening or crack. Then they just kind of pour in water, they freeze it and the crack expands and expands but by going out and stealing additional passwords within the organization as well, so it just starts with a single password and then people get into the corporate network and then steal additional ones.Martin: Tom, what did you do before you started the company? Basically how did you come up with the business idea?Tom : I was very fortunate to work with a great team prior to Centrify. The company was called NetIQ and I was one of the founders of that company and that company also sold to enterprises. We did more infrastructure management like monitoring servers and applications etc. And that was a great success. We went public in July 1999 and I was there for eight years and had a lot of executive positions there as well. But after eight years I wanted to take some time off. This was a couple of years after 9/11 so it was kind of tough going just being a public company in the early 2000.So I took a little time off which I highly recommend, it is always good to recharge the batteries right there. Then I hooked up with a venture capital firm to be an entrepreneur in residence. The VC firm is called Mayfield, one of the top venture firms here in SiliconValley. And I just had some ideas and one of the ideas I had was as the world from an IT perspective becomes more heterogeneous in terms of different types of systems and applications from different vendors. The world was moving away from kind of the monolithic Microsoft centered environment. Ten, eleven years ago it was about Linux and now we have SaaS, we have mobile so it is a very diverse set of vendors. In that environment that introduced complexity and so each system, each application forces the user to have a new username and password in IT is very difficult for them to control who can access what.So the idea was can we make a heterogeneous environment look and feel and smell like it is homogeneous from authentication, log in perspective, from authorization. So that was the genesis of the idea and I got that idea just from what I had done previously and just kind of my observations of what was happening on the market at the time.Martin: Tom, give us some insights on how is such a EIR program running.Tom: You know it is interesting that entrepreneurs in residence are very popular here in Silicon Valley and so typically thi s is an opportunity for the VCs to bring some executives or people with good ideas and just have them hang out at the firm and be able to think through their ideas, interview people, just take time. So there isnât a pressure for the individual like you have to immediately start a company. It is more an opportunity for a would-be entrepreneur just to germinate some ideas It goes back to the value of taking some time off, getting a fresh set of perspectives as well. Probably good chunk of the EIRs â" entrepreneurs in residence actually donât go form companies. They may join in an existing company or they may have an idea they may pursue for a couple of months. In the end after they talk to some investors etc. they throw it away and they go onto a new one.So the good news is that the VC, the venture capitalist does provide an opportunity for entrepreneur in residence to have an office, have access to smart people etc. There is one drawback that if you do have an idea and you form a company and that venture capitalist that want you as an entrepreneur in residence does not fund you then the other VCs will say âThere must be something wrongâ as well. So an entrepreneur in residence can be a great time but it does have some risks that if you are not able to get funding from the VC firm that sponsored you then it may look very negative on you and your idea as well. So there are both pros and cons, but the key thing to be an EIR is is you have to have a prior relationship or be well respected by the firm to bring you on board.Martin: Tom, what was the process? Once you identified this kind of idea, what did you do? Did you build a product or did you raise the money first?Tom: Typically, what you do is you just put the idea in a power point. Often times people say âOh, you have to write a big business plan. You have to write 50-page documentâ and all that stuff. Typically, it is more if you can kind of consolidate it or condense it into 10 to 15 slides. In a lot of cases, especially if you are a known commodity which I was having had a successful previous start up that was able to go public, that can be enough to get funding there. But in other cases if you are an entrepreneur that may not have a prior track record of starting companies and making investorsâ money then it is probably more important for you to go out there and build a product and build the technology, get some initial customer adoption. At least have a proof of concept as well. At the time I didnât have to do that and that was good enough for me to go out at the time, this is ten years ago, to raise money. And then the biggest challenge then was to build the team because it was myself with the idea. I was very fortunate to hook up with two additional, my co-founders Paul and Adam and once we got the money then it is all about the team. First it is the idea and it is the market and be able to get funding, then from there it is building the team and see if you can ex ecute.Martin: Did you find your co-founders via the venture capital firm or did you know them before.?Tom: No, it was interesting that I had actually Adam met a few times from my prior venture NetIQ and actually at one point he was trying to sell the company he was with to us so I got to know him but not really that well and then it was as an entrepreneur in residence you go to a lot of conferences, you meet a lot of people. It is a lot about networking, it is just about get ideas and I bumped into him and I hadnât seen Adam in a year or two and we went out to lunch and he said âWhat are you doing?â, I said âWhat are you doing?â and I told him âHey, I have this ideaâ and he was like âThat is a great idea. I would like to be a part of that idea.â Which was great.And it turned out that Paul who is our CTO, Adam is our VP of engineering, Paul had worked with Adam in Adamâs prior startup and then once I go Adam I was able to get Paul. Even though it was my idea, init ial idea kind of it at a 20 000-foot view level that we really needed Adam and Paul to come in and really flush it out.Again, I think it really emphasizes the point that it is so important to have a team around you because not one individual can do everything. You need to have other people that can contribute and then once is you get the initial team you are able to go out there and raise initial funding, then you have got to build the next set of people and that is also just as critical as well so you have to get the initial set but then the first ten or 15 people are really key to actually get it to a prototype stage and deliver version one of your product.Martin: Tom, what made you think that you three are a great founding team?Tom: I think we all had confidence in each other. I think the thing is that it is not until you actually deliver and then you get customer adoption and that is the validation that you have a good team. Clearly here in Silicon Valley you can hook up with p eople that may have done and had success in the past. Although there is a lot of entrepreneurs especially ones in college or just out of college that donât have a track record but are just super smart and have a great idea etc. At the end of the day, it doesnât matter if you are super experienced and there are three or four guys that have done this things, done incomparable things for ten or 15 years or you are three or four guys, right out of college or even in college right now. At the end of the day the way you get judged is the initial results in terms of whether or not you have built a team and that there is customer adoption. All the stuff up until getting customer adoption is kind of noise and there are a lot of people that have high âWoohoo we have raised moneyâ and all that stuff. But are the dogs eating the dog food? Are you getting customer adoption? That is the most important thing in the end that allows you to then judge and say âHey, we do have a good teamâ .Martin: How long did it take you to acquire the first customer? How did you convince him to buy or try your product?Tom: It was interesting. So we formed the company in March and then we had an initial early beta in like February, March. It took us about a year with a small team to build the technology and then we decided to go public with this in terms of announcing what we had. Through my prior contacts and networking with people we had a set of beta customers.But ironically there was a company in Canada that just read the article and just said âHey, I like what It does let me just go ahead and buy it.â And we were like âIs this a joke?â Someone picked up the phone and said yeah I just want to buy your product and you are like âWho is this?âMartin: Do you know the price?Tom: Exactly. It was like kind of out of the blue but often times if you have a good idea, a good product etc. people will just say âYes, actually that scratch is an itch.â So I think one thing tha t an entrepreneur should know is that do they really solve First of all, you have to have a great idea and you have to hopefully have a large market, then it is about the team. But fundamental thing is, especially if you sell to enterprises, do you solve a real point of pain. You have probably heard that form a lot of people. Do you solve a serious disease or are you a band aid etc.And it turned out with that initial customer it was like âI really have this pain and so I am willing to kind of try it out, so I am just going to buy it.â And subsequently that spring about a year, a year and a half we started getting more and more customers including the beta sites and then started building a pipeline, started hiring our sales organization as well.Martin: Tom, how did you collaborate with those beta customers in order to really find this product market fit?Tom: That is a great question. You have got to find the right people, especially the ones that are willing to be patient, to exp eriment. You donât want to lean on them too much because then it is like âHey, you are the guys developing the product. I am not the oneâ. You just have to get them excited about selling the vision maybe they are experiencing the real pain point in their business and so they are willing to collaborate with you and also maybe it is an opportunity for them to get exposed to a startup or to help other companies well so they may feel kind of a philanthropic bent to themselves as while willing to help you out. But it is critical. You really need to listen to these customers out of the gate and try to convert some of them into paying customers as well.Having a set of beta customers is really important. I think a lot of times a lot of entrepreneurs they go ahead and ship it and they donât realize that you need to have a period of time in which you are more listening and having the product be tested.Another thing I find really interesting is, you know I have been on board some other companies, the people will say âOur beta will be out on August 1st and we will ship it three weeks later.â But that is not a real beta process because there is no way that the customer will get in, install the product on August 1st, give you the feedback, allow you to fix it and then you can do the quality assurance as well. So especially with the version 1 you need kind of at least a couple of monthsâ beta process so you can get the feedback, you can fix and iterate then, etc.Martin: What was the most valuable feedback that you got from the beta customers which you did not expect?Tom: The most valuable feedback that we go was not necessarily on the product side of things. It was how they saw the product. What pain points that it solves for them. So I did have an expectation that I thought that our product would be used to address certain points of pain and then in talking with them in our particular case I didnât realize the extent that they were looking for our product to address regulatory compliance issues. I just didnât think as much about that. What I thought was like âThey would want it for improvements of productivity. They would want to use it to reduce cost, etc.â It was really an education to say that especially with larger organizations that are more well regulated that it turns out that the regulators or the auditors can really drive things and so it turned out that in talking with them they were saying âYes, I appreciate all those, the way that you are positioning our product but in reality the reason I want to buy it is to check off these boxes right here.â And I was like âGees, I didnât really think about it. When I was initially formulating I kind of thought that was more of a tier 2, tier 3 thing.A week later, I switched the bullet points and put those on top for the next set of potential customers. So again it is not only important to have early customers to help test the product and iterate and give you product feedba ck but it is also very important for the early customers to validate your messaging and your positioning, etc. You can have a great product but if it doesnât resonate and it is not clearly grasped then it can just languish on the shelf.BUSINESS MODEL OF CENRIFYMartin: Tom, letâs talk about the business model of Centrify. What are the target customers in terms of company size, industry and what type of roles you are really targeting for pitching?Tom: So we are an enterprise security company and it turns out the enterprises with the largest budgets, bigger companies, are well regulated and that are the targets of hackers out there. So the core of our market is the Global 2000. So our go to market is a mix of direct sales, some system integrators, etc. But we are fortunate that we are in a space called identity management where the pain point is also with small size and medium organizations that they have their users drowning in a sea of passwords as they adopt SaaS applications as well. So it turns out that we can also appeal to smaller medium sized organizations.The problem is that you canât use the same model, sales model to sell to large enterprises that you sell to small or medium. So we are very fortunate that our product is elastic enough that we can sell to almost all size organizations but you need to have the right mix and balance of how you go about selling it because otherwise why have an expensive outside sales guy calling on a 1500 to 2000-person small business, etc.So for the large organizations as I mentioned earlier we do have more of an enterprise centric. We work with some system integrators, etc. But for more of the small and medium we rely more on inside sales people that are not out on the field, that are not as well paid, that tend to be based in your headquarters on the phone and we work with a lot of channel partners as well.Another thing that a lot of startups need to figure out is âHey, you have got the idea, you have got the te am, you have got the product, you have got the messaging, then what is the go to market?â Obviously with version 1 you just want to get customers but when you did the version 2 by that time you really need to figure out what is the proper way of going to market with your product that eventually will be cost effective. Do you sell online, do you sell to the channel, do you sell through inside sales, is it more of a big customer enterprise and you need a lot of very expensive guys or gals that are making 250,000 dollars a year, etc. So you need to find the right balance to make it eventually economical for you as a company. In our case because our product can be sold to anyone and everyone and from a business perspective we have a hybrid model of both direct and indirect; both outside reps and inside reps.Martin: Normally when you start a company you want to get very often feedbacks to use the feedback cycle to improve the proper market fit and the sales proposition and so forth. Yo u said that basically you have two customer segments like the large caps and SMEs for example, and the large caps are mainly served by integrators so which are basically third parties to you. Then the question will be: did you start up outright with these smaller companies to get the higher feedback cycle? And second question is: how do you get customer feedback via third parties who are then serving customers?Tom: Yes, a little bit of clarification so we do work a lot with large system integrators but we still even though we may fulfill through the channel of system integrators we do have a sales person involved and. For the larger ones they are on the outside for the smaller ones they are on the inside. So even though the purchase may happen through a third party we still have some direct touch to help motivate people as well.But that is a good thing is that again you have to figure out what is the most efficient way of going to market and if you leverage the channel then you are right. You need to make sure that you donât lose the feedback loop. That you are not disaggregated from the actual customer as well. And so the cool thing is that with technology today, because most of the technology is increasingly becoming cloud based that you can ask, even though the product may be sold by someone else you can actually get feedback directly inside the product itself with feedback buttons or things of that nature as well. You can make sure that you have your ears to the ground so to speak and listening the customers by putting things into the product to make sure that you actually have that info.We always focused on trying to always make sure that we are on top of what customers were saying and so that is a big focus of what we always had as a company as well and we have added things to the product to give us the feedback loop even in the cases when the product is being sold or distributed by a third party.Martin: Tom, what have been the major obstacles over the last years that you needed to overcome and how did you overcome them?Tom: Yes, the technology space is dramatically changing. And so when we first formed the company we were more of an on premises software based approach selling into the enterprise. But the adoption of cloud and mobile is dramatic. Like four or five years ago we made a big decision to go whole hog into the cloud. I think that was a big obstacle for us which was how do we build our company, our technology to be optimized for the cloud. But then at the same time that we had a good product and customer relationships with us on premise so what we did is that we, actually four or five years ago, we were profitable etc. and we knew that we had to go out and raise some additional money to address the cloud so we raised another round of financing to fund that and we basically created a parallel development organization to work on the cloud as well.So that a very big challenge for us which was that we could have either just incrementally done some cloud stuff, ignore the cloud and still carve out a nice business or decide to go whole hog in and embrace the cloud and basically offer to the customers the ability to not only use our software but our cloud based service. And so when you move to the cloud then the product through the cloud are mainly bought through a subscription, for example. And so you have to like reset the sales organization in terms of what their expectation should be for deals sizes. Also a lot of the adoption of cloud products first start with small and medium sized enterprises as well. So that may emphasize having more of an inside sales team as well.So the second that you jump out of paradigm shift then it is just not about the technology itâs about you go to market, how to compensate people, etc. I think we have done a good job of migrating and moving to the cloud and you know recent competitive reviews in like Network World said, âHey, Centrify is the number one for SaaS sin gle sign onâ for example. So I think we can clearly point to the fact that we have industry leading product and some technologies and we have successfully gone through that transition but it wasnât easy and we had to really evolve as technology.The thing is I have been doing this in a technology I have first moved out to California right out of college to start at Oracle and just the pace of evolution is just amazing. There was just a way for the first 15 to 20 years a way of building companies, building products, marketing them etc. It was kind of the same. And just over the last 5, 6 years it is just completely different in terms of how people go about building products and obviously having technology like Amazon can really facilitate things. The amount of money that some companies are raising is just like âOh my god, they are raising hundreds of millions of dollarsâ. This is just insane. When ten, fifteen years ago like people would raise 5 â" 10 million dollars. The way that you market to people is completely changed as well so I think everyone is going through a challenge in the technology industry in terms of just trying to keep up with the rapid adoption.Martin: Tom, what made you go to the cloud anyway? Was it more of a vision that you though âWell long terms will want to have thisâ or that you got some customer feedback where said âGuys I want you on premise, donât you offer something on the cloudâ or was it more of another thought?Tom: You know like 5-6 years ago when we made that decision actually most of our customers were not saying that but we wanted to go where the puck would be. There is a saying skate to where the puck is going to be as opposed to where it is right now. So we made that decision to do that and we are glad we did it. It is definitely a different model from our premise.So today we sell mobile software and we sell both cloud services. The one thing that works to our advantage which is that the software and the c loud capabilities they donât overlap. Oftentimes a lot of companies when they start off as a software company and they move to the cloud they are basically re-implementing the same technology in the cloud. And so now they are in a situation where the sales people say,âI used to make more money selling this stuff but I am going to make less moneyâ or âThis product is not yet fully functionalâ whatever.The cool thing is that when we went out and built identity services in the cloud it was completely complimentary to what we currently we did provide from an on premises perspective. So the cloud products were net additive to what we were doing as well. But it was clearly at the time it was like we felt that more and more of peoplesâ infrastructure will move to the cloud but the key philosophy we have which differentiates ourselves from a lot of startups that a lot of startups are saying âWell the world is going to be 100 percent cloudâ and that is not going to be the cas e. If you sell to enterprises that even I 5 â" 10 years it still is going to be a hybrid, they are still going to have some on premises systems, they are going to have some cloud systems. So from our perspective if you want to provide a comprehensive security solution you need to address both data centered cloud and mobile as well with integrated solution. That is what we are trying to do.Martin: Great.ADVICE TO ENTREPRENEURS FROM TOM KEMPMartin: Tom, you have started several companies what kind of big learnings that you have generated over the years which can help people starting a company?Tom: Well I think the key thing is that definitely pick large markets to go after because if you donât 100 percent execute then you still have enough room to be successful as well. I think often times people are like get obsessed with an idea and it turns out that the market is not that big. If you want to start a business from a lifestyle perspective, like if you want to open up a restaurant that serves a certain type of food and then yes, maybe you can make a nice living just with that one restaurant. But if your goal is to create a technology business that you can sell product and technology throughout the world itâs preferable to build something that you think that could have a large total address full market.The second thing is that the importance of the team. Getting really good people. That is one thing I have learned that sometimes throughout my career that when you have made bad hiring decisions it may take you six months to a year to realize that this person is not the right person. Then it may take another 3 to six months to get this person out and you have lost a year as well. One thing I always say is donât cut corners when it comes to hiring. That is so critical. And get people that have also from a hiring perspective, get people that are in sync with you form a cultural perspective as well. That you can communicate very clearly as opposed to potentiall y having like a third party kind of active mediators as well. At the end of the day you donât necessarily have to have beers with your co-workers because other people may have lives and have other things. But you want to be in this situation when you are in a room with those people you need to feel comfortable, you need to respect them in terms of, not only as individuals but also respect their intellect as well. And you donât want to be sitting and thinking to yourself âWell, that person is a Bozoâ. You want to know Bozo zone. Bozo is a clown. But you want people that you respect.It is about the market, it is about the team and then just the passion, desire just to be out there and execute and knock down some walls. So these are the important things. But again the key lessons I have learned throughout the years is be in a good market and sometimes you donât know it is a good market but you have to have that fundamental gut feeling that you do and especially in the early d ays you have got to get a good team.Martin: Thank you so much for your time, Tom.Tom: Thank you very much!Martin: It was a pleasure, thank you for sharing your knowledge. So if you have a business and you think you might have a threat of being attacked by fraudsters, check out Centrify. Thank you!
Saturday, May 23, 2020
Recycling Done Wrong Impacts on Recycling Contamination - Free Essay Example
Sample details Pages: 4 Words: 1145 Downloads: 1 Date added: 2019/03/14 Category Environment Essay Level High school Tags: Recycling Essay Did you like this example? After pouring the rest of the milk into a cup, you walk over and put the milk jug in your recycling container. Throughout the week you continue to put plastic shopping bags, and paper plates from dinner in the recycling container. By the end of the week you are ready to take your recycling bin to the curb to be picked up. Donââ¬â¢t waste time! Our writers will create an original "Recycling Done Wrong Impacts on Recycling Contamination" essay for you Create order This is what majority of residents do each week when it comes to recycling. But what if the efforts of recycling and taking the recycling out, is not worth it? Not rinsing the milk jug out prior to putting it in the recycling container, making sure that plastic shopping bags and used paper plates are thrown in the trash, is the main reason that recycling efforts are being contaminated. More efforts are being made to recycle, however there is one major issue that is affecting such efforts. Putting recycling contaminants in with the rest of the recycling is doing more harm than good. Before looking into recycling contamination, it is important to know what recycling is. The United States Environmental Protection Agency (EPA) defines recycling as the separation and collection of materials that otherwise would be considered waste, the processing and remanufacturing of these items into new products, and the use of the recycled products to complete the cycle.(Recycling Basics) If by taking something that is old and making it into something new is so difficult, then why do it? Ultimately it is to assist in sustaining life and to preserve resources. It is important because of how pollution is impacting our environment. While there continues to be efforts to reduce the amount of waste that is being produced, the rate of our growing population is out weighing the efforts. With everyone, we must account for each person adding significant waste over their lifetime. This started to become an issue during the 1950s when the economic boom caused an increase in the amount of trash being produced due to the increase of the growing population. When people started to realize the impact, trash was having on the environment, the Three Rs movement began. The Three Rs stand for Reduce the amount of waste you create, Reuse items that could have a future purpose, and Recycle whatever you can. (Gordan, 2015) Even though the Three Rs are still popular today, there is a need to evaluate what is affecting the efforts. Recycling Contamination is one of the main reasons why recycling is failing, more so in residential areas. Having the idea that placing plastics with plastic, glass with glass, and paper with paper is simple, is not the case when it comes to recycling contamination. The EPA describes recycling contamination as, when incorrect items/materials are put into the system or when the right items/materials are prepared the wrong way. (Recycling Basics) So, imagine, when foods or liquids are put in the recycling container, the contents remaining in the milk jug mentioned earlier or contents remaining on the paper plate saturates the other recyclables. It causes the other recyclables to lose its value of getting to be recycled, and makes the whole container become trash. Now to think on a larger scale, imagine that you are doing recycling right, however your neighbor is not. When the recyclables are picked up and combined with your neighbors recycling contaminants, your efforts towards recycling have now been ruined. To justify why recycling contamination should be of concern is to look further into the impacting factors starting with residential curbside contaminants. When looking into what causes a damaging ripple affect with our recycling efforts, we start off with looking into what cities and small towns are doing to assist. After reviewing and comparing locations, many residential locations have not been following city/town restrictions appropriately. Currently in White House, Tennessee, residents are not allowed to add frozen food packages, coated and uncoated magazines, and it is discouraged to place plastic shopping bags in recycling containers (White, 2013). When recycling is picked up with contaminants in them, it is then shipped to a processor. There are two recycling processors located near White House, Tennessee, Rock Tenn in Nashville and t he more well-known Waste Management Inc in Rivergate. Waste Management explains, an average contamination rate among communities and businesses sits at around 25%. That means that roughly 1 in 4 items placed in a recycling container is not recyclable through curbside programs, and this creates enormous problems for the recycling economy. (Bell, 2018) To further explain the damaging impact contaminants have is to look into how the processors are spending more money to sort through the recyclables, and to manage the extra waste. Recently the Tennessee Department of Environment and Conservation (TDEC) spent well over two million dollars in recycling equipment to assist in managing the landfill overages caused by the recycling contaminates. The TDEC introduced the 2015-2025 Solid Waste and Materials Management Plan to assist educating on the states pollution increased due to recycling contaminations. According to the TDEC Management Plan, curbside collection of recyclables only exists in 44 cities and towns in 26 counties. Recent data from the TDEC reported that individuals living in Tennessee disposed an average of 5,710,987 tons of waste in Tennessee Landfills. This equates to 4.85 pounds per person per day. (United States) The TDEC has raised an important notion on the impact of how residents are at fault for the recycling contaminants. So what is the intervention to this expanding issue? Our growing population needs to establish and continue to update measurable progress by implementing and communicating more on the goals. Taking action towards recycling contamination needs to be reintegrated by educating on how the contaminants are having a devasting impact on recycling efforts. The need to finding better alternatives to packaging materials is also important. Panvalker and Piskolti-Caldwell makes a directive point that companies that provide packaging should take appropriate steps to recover packaging waste arising from their own production in line with the polluter pays and the extended producer responsibility principles. The waste should either be taken back or recovered by the producers or made available free of charge for recovery by a third-party waste-recovery organization. (Panvalker and Piskolti-Caldwell, 2001) By ensuring that efforts are being made to expand education and outreach. The more we over-communicate and the more we educate, the more items will be kept clean and separated. Majority of what everyone uses can be considered recyclable by providing the needed information and education. When contaminants are introduced into our recycling bins, the items will become contaminated and will be sent to the landfill even though majority of our recyclables were viable. There will not be a future if we continue to do recycling wrong. Recycling is very important, and the slow destruction of the planet should also be of concern. We need to increase awareness and find ways that will improve our efforts to save our future.
Monday, May 11, 2020
Physical Training Uniforms And The Army - 854 Words
The Army has given me a lot of opportunities and a different way of life. As I approach retirement, overall the Army has changed in many areas from the time I joined. There are many people, events, and situations that have taken place which have encouraged me to be successful in the Army. Even though, sometimes were fun and other times it was rough, however I would not change anything because it has made me into the person I am today. The Army overall as a whole has changed. When I was a Basic Training Drill Sergeant the privates had a more privileged that when I went to Basic training. I could remember standing in a line for hours only to use the public phone for about 10 minutes to speak to your family members. Now, they use their cell phones all day on Sunday and then turn it in at the end of the day at formation. Battle Dress uniforms with black boots are now Army Service Uniform with tan boots. The physical training uniforms has changed about two times since Iââ¬â¢ve been in the military. First we wore the grays which was horrible because when it rained your physical training uniform would stick to you. Then has changed to the gray shirt and black shorts, which is better because it kept the wind off of you and does not stick to your body unlike the gray uniform. Now, the Army has switched again to black physical training uniforms which are lighter in weight but have no protection from the rain during the summer and none during the winter from the wind becauseShow MoreRelatedPhysical Training Uniforms And The Army853 Words à |à 4 PagesThe Army have given me a lot of opportunities and a different way of life. As I approach retirement, overall the Army has changed in many areas from the time I joined. There are many people, events and situations that have taken place which have encouraged me to be successful in the Army. Even though, some times were fun and other times it was rough, however I would not change anything because it has mad e me into the person I am today. The Army overall as a whole has changed. When I was a BasicRead MoreArmy Where of Uniform1099 Words à |à 5 PagesThe army physical training uniform is made up of many different parts. The most commonly used is the summer wear. The summer wear consists of a short sleeve shirt, black running shorts, reflective vest, white socks, and running shoes. The cold weather physical training uniform consists of improved running jacket, improved running pants, long sleeve physical training shirt, black running shorts, reflective vest, white socks, a black fleece cap, black gloves, and running shoes. Soldiers may not mixRead MoreWear and Appearance of the Army Uniform1503 Words à |à 7 PagesIn the army there are many uniforms a soldier has to wear. This is for the different activities a soldier does. For everything from their daily Physical Training (PT), their regular working uniform Army Combat Uniform (ACU), or their dress uniform either the Army Servic e Uniform (ASU), or the Army Green Service Uniform (Class A). Each uniform is design to fit a specific task and to be worn a in certain way. A great resource for either the ASU or the Class A is the ââ¬Å"U.S. ARMY UNIFORM GUIDE.â⬠I foundRead MoreMilitary Bearing Essay1046 Words à |à 5 PagesIn the United States Army, military bearing is the root in which every service member practices in order to carry out good discipline and ethics throughout ones military careers. The Three General Orders of a Soldier, The articles of UCMJ, as well as our own Sailors Creed illustrates how a military service member should conduct himself or herself on a daily basis, on and off duty. Dependability is a major aspect of military bearing. Without dependability, one can neither perform properly in theRead MoreThe Subculture of the United States Army Essay1122 Words à |à 5 PagesOne subculture within the United States is that of the US Army. The Army defends the nation against all enemie s, foreign and domestic. It is an exclusive group since not everyone in the country serves in the Army. The US Armyââ¬â¢s official birthday is June 14, 1775, however its origins are much earlier than that. During British colonialism, citizens often had to take up arms to defend themselves, primarily against the Indians, since the British did not have a significant military presence in AmericaRead MoreThe Differences Between the Army and National Guard1126 Words à |à 5 Pagesmission of the Army is to fight and win our Nationââ¬â¢s wars by providing prompt, sustained land dominance across the full range of military operations and spectrum of conflict in support of combatant commanders. There are five branches of the military, but there are two branches that are always up for debate on which to join. Active Army and National Guard have many differences, such as deployment rates, retirement, and command; however, they are similar in training, rank, and pay. The Army, Navy and MarineRead MoreArmy. Having the Right Attitude2125 Words à |à 9 Pagesthe right uniform. It represents the army and what we stand for. In the united States Army paying attention to detail and following your chain of command is important part in the mission. Failure to do so can affect the mission drastically. it can hinder even small parts, in which case can turn into something more important. In this essay, I will, hopefully, be able to explain the importance of all of the listed above in the following paragraphs, as well as a way to adhere to the Army StandardsRead MoreDiscipline: United States Army and Soldier985 Words à |à 4 PagesThe Importance Of Being disciplined/keeping an appearance In The U.S. Army The following essay is a compilation of my personal experiences, definitions, and examples of how discipline is important to surviving in todayââ¬â¢s U.S. Army. Discipline is increased when one constantly adheres to the standards set by his superiors and maintains not only his bering, but appearance as well. Discipline is: acting in accordance with the rules put in place and behaving in accordance to the rules of conductRead MoreMilitary Police : A Military Policeman1123 Words à |à 5 PagesThe United States Army has many jobs in which civilians can choose to enter that will allow them to specialize in a field of their choice. Many people have joined to serve their country, others have joined to make a living and some enjoy the sense of adventure. One of the many jobs available to a man or woman is a military policeman. As a military police, one is in charge of all the doings on the facility they are stationed at, as well as the little things that take place on base, such as t rafficRead MoreHuman Technology And Its Impact On Society868 Words à |à 4 Pagessoldier in the Army control becomes very evident from the first day of basic training; so, when our military travels around the world, the product is a very effective fighting force created through: regulations, knowledge, and rules. To begin, regulations are a common requirement for all employees to learn, and as a young soldier it seemed intimidating because of the large amount of information. For example, every aspect of the Army had a field manual or a book, like Physical Fitness training, Drill and
Wednesday, May 6, 2020
Importance of Learning English Free Essays
TASK 1A Letter to my teacher I would like to read something that increases my interest of the world society. A literary work that will have an effect on how I see things and what I decide to do later in life. I would like to read a text that contains of a world conflict, politics, human rights or enslavement. We will write a custom essay sample on Importance of Learning English or any similar topic only for you Order Now I have read ââ¬Å"A Thousand Splendid Sunsâ⬠by Khaled Hosseini and I would like to read a factual text that has the same effect on me. I got as involved as a 15 year old from Norway could, learned more about it and took part of discussions online. The book changed my life in many ways as got a newfound respect and understanding towards developing countries. I also learned a lot about myself as a person. I learned that I want to make a difference and work as a lawyer in the UN. If I were to pick up a book today, it would have been a book about conflicts in Africa. I would like to learn more about it and try to figure out what that could have been done, and what must be done to prevent future conflicts. I believe discussing in a group session about casualty and our own opinions is going to make students, and myself, more comfortable with expressing our own ideas and how we see things later in a professional life. Having debates and discussions in class leaves the students no other options than to actually study the text and get involved. I expect that the reading project enriches my inner world, improves my grammar and my spelling. Reading gives us access to knowledge and power and can provide a lifetime of enjoyment. I also want to get a better understanding of why our world society has come to what it is today and why there are so many differences crosswise of our cultures. Especially when we are so connected in other areas like import and export, technology, the entertainment industry and communication via Internet. I want to learn how to envision our society decades ahead so that I can do my duty as a citizen and take part of the community. I understand I may not get all of my expectations fulfilled in just one literary work, but it certainly is a start. TASK 2A The great power that comes with the English language English surrounds us every single day, whether it is through a novel, texting, chatting online, articles, slang or music. It is a widespread language that most of the non- English speaking countries use as a communication tool with other non- English and English speaking populations. Not only is it because of the United Kingdomââ¬â¢s colonies that English is so widespread, but also because of the great power that came with it. To this date the United Kingdom and the United States of America have had a huge impact on the world because of their literature, business opportunities, ideas for a functional society and their entertainment industry. But why is it so important for us to learn English? Communication is a keyword when discussing the importance of reading English. On the World Wide Web English is the main language and on most Internet pages it is crucial that one can understand English. For instance, most of the industrial world uses the internet to stay connected, therefore being able to understand English is more crucial than ever. From a social standpoint, people who do not know how to read or write English could have big difficulties on a daily basis. For example, they often have trouble travelling. Consequently, those who are English illiterate may not be able to explore new cultures and this could keep him or her from experiential learning. The media gives people the opportunity to learn new information about the world, people, events and places. In a working life, it is important to know what is going on in the world in order to be successful, and the medias main language is of course English. With good English skills, one can also expand their companiesââ¬â¢ horizon with international partners, which is followed by even more success. The companies can take part of a bigger international community and speak to a greater public. On a global perspective, the English language in working life can also help prevent some of the poverty problems the world is facing. In addition to helping poor populations out of troubled areas, the poor society can through English communicate with other industrial countries and get collaborations in order to help not only individuals, but a society as a whole. This also helps future generations. Another thing is that some of the African countries only have 13 % gender equality because the women are unqualified. With good English skills, they could have left the country to study abroad, then return to their homeland and work for the government. The president of Liberia, Ellen Johnson is the first female president in any African country, and she studied abroad. It is important to understand that most of the responsibility lies with the government of the developing countries, but that in order for them to get there; they need not only information but also knowledge on how to introduce the English language to their population. To improve my English skills, I believe I should read for enjoyment. Reading more will speed up the development of general knowledge, vocabulary and verbal fluency. Clark and Rumbold (2006, p. 6) states that reading for our own enjoyment is ââ¬Ëreading that we do of our own free will, anticipating the satisfaction that we will get from the act of reading. It also refers to reading that having begun at someone elseââ¬â¢s request we continue because we are interested in it. ââ¬â¢ Reading for enjoyment gives a positive attitude to reading, and the more you read the better you get. Another important factor when improving my English skills is that I have to use the language orally. This will help expand my vocabulary and improve pronunciation. There are many reasons why people should learn English. Great writing skills are sure to earn respect. On the contrary, poor writing will be difficult to understand, and will leave a bad impression about the character. On a global perspective, it is fascinating to see how English skills can affect not only an individual, but a whole population. In addition to this, learning English will enrich your character and make you more wanted in a business context. References http://alla-kondrat. suite101. com/importance-of-good-writing-and-reading-skills-a97681 Updated: Feb 21, 2009 http://www. dailymail. co. uk/news/article-2122007/Illiterate-Britain-One-adults-struggling-read-write-t-use-chequebook. html Updated: 10:13 GMT, 29 March 2012 http://www. decd. sa. gov. au/literacy/files/links/Reading_for_Enjoyment_9_1_1. pdf Updated: Resource Paper: Consultative Draft November 2010 http://www. globalis. no/Land/Liberia/(show)/mdg Updated: unkown How to cite Importance of Learning English, Essay examples
Friday, May 1, 2020
Journal Of Accounting Organizational Change-Myassignmenthelp.Com
Question: Discuss About The Journal Of Accounting Organizational Change? Answer: Introduction Auditors independence refers to the independence of the auditors from all such sources whether internal or external that may have some financial interest in the company. These sources might influence the overall audit and cause the auditor to falsify the audit results. It is thus important that auditor must be unbiased and free from all such influence(Bena, Ferraira, Matos, Pires, 2017). It is very important for the overall validity of the audit engagement and helps in generating true and accurate results on the financial standing of the company. A lot of importance have been placed on making this fact clear and price that the auditor must be independent in his approach while conducting the audit of an entity. There are various risk elements that possess a great threat to the overall independence of the auditor. A detailed explain on the same is given below. Analysis Key audit risks refer to the risk that the financial statements may not be correct and fail to provide a true and fair view of the position of the company. This occurs when there are some material misstatements in the reports of the company(Alexander, 2016). The two aspects of audit risks are risk of material misstatement and detection risk. Audit risks carry great liability for the auditors of the company as the stakeholders depend on these audit reports to take vital decisions. It is the duty of the auditor to safeguard the company from any such risks and provide the most accurate result possible. The different areas of audit risks are self-review threat, where the auditor reviews the work that he has himself done. In this the independence of the auditor is greatly affected, as people tend to find no mistakes in the work that they themselves have completed. There are self-interest threats, where risk lies in the auditors own personal interest in maligning the engagement(Belton, 2017). Referral relationships and threats from partners and ex-employees can hamper the independence of the auditor. When the auditor provides advisory and other services to the client then also there is a risk of material misstatement occurring. And the most common are the relationship threats which are existent in close family relationships and business circle. It is thus needed that the auditor must declare their independence in such cases so that the overall audit results are not hampered or influenced because of any such relation or factor existing. In any case if the auditor is found taking undue advantage of his position then he must be penalized and should not be allowed to work on any such engagement ever again. If there are any such audit risks occurring then the auditor must place their safeguards and try to dissolve the scenario in a manner that the engagement is not hampered(Carlin T. a., Resisting compliance with IFRS goodwill accounting and reporting disclosures evidence from Australia, 2010). It is important that companies should check for the independence of the auditor before they are hired for any engagement and should see to it that the same is stated factually. This will help in increasing the confidence of the investors on the financials of the company. The point of discussion being, where is point in which the real threat to audit risks and auditor independence lie. This is to be understood that audit risks and auditor independence are closely related to each other. The more the auditor is involved with the client, the more chances are there of information solicitation and wrong doing. This increases the overall chances of audit risks. Thus, it is important that auditors should make their stand clear, and should try to make their stand clear while conducting an audit. In situations where there are more than one referrals they can have external auditors or reviewers to conduct some work. They should not accept such engagements in which they are having personal interest or their family members are involved(Chongsoo, Cheh, Kim, 2017). They should avoid working in multiple roles for the same client, for example if they are working as an auditor they should not provide advisory or financial services. It is also the responsibility of the law framing bodies to ensure the implications of the same and make sure that the auditors are functioning in an effective manner. As per the ICAEW, the most effective way to ensure the independence of professionals is to provide them a framework that they must follow and along with that there must be a blanket for non-financial services that should be out of the purview of independence(Choy, 2018). This will help in ensuring proper flow of services and proper security can be provided to the clients in the same manner. Often there are situations where the client wants the auditor to falsify the audit report in return to extra remuneration or monetary reimbursements. This is done to make the financial situation better for the investors so that more people end up investing in the same. But as an auditor the professionals must not indulge in such activities. They should conduct the audit and generate the audit report in such a manner that they are free from all kind of outside influence(Chron, 2017). They must provide the true picture of the company financials so that the people can take effective decisions based on the same. Based on the above analysis it can be said that auditor independence has a lot of importance and more than on paper it must be reflected in real life. This will prevent the companies from falsifying their reports and will also help in reduction of the overall fraud that might exist. They key areas have been highlighted in the discussion and special attention must be given to the same. Both the clients and professionals are held responsible in case there is any case of breach of independence and strict punishment is given(Flix, 2017). It is done to discourage the auditors from indulging in such activities and helps in making the overall process of audit more transparent, and accurate. It also gives an assurance to the investors on the authenticity of the audit reports and improves their overall credibility and standing in the market. Failure of Enron, Worldcom and Lehman Bros Enron once considered to be one of the most innovative companies of the world was shook by the financial crises when it was caught in the accounting scandal which led to the drastic drop in share prices from $90.75 to $ 0.26 within a day and then the company was named bankrupt. All this started when Enron was involved in the dot com bubble and with the view to built the high speed broadband netwroks invested hefty amounts of hundreds of millions of dollars was invested in the same(Defond Lennox, 2017). IT used to in the markets most volatile segment and later on realised that the investment made was a waste and not commensurate with the benefits derived out of it. In 200, when the recession started, the investor and shaeholders were taken aback as they found themselves on the losing side with declining market capitalization. It used to value its securities on market value instead of the book value, a technique used to hide the financial losses. Also, as soon as any asset was taken o r the plant was built, it used to recognise the profits on account of it, even though it was not profitable. All this led to the inflation of the profits(Heminway, 2017). Arthur Andeerson which was one of the Big 5 at that time in US was known for high standards and quality risk management offered to stamp the annual accounts of Enron despite poor accounting policies of the company as the partners of the accounting firm were closely related with the officials of Enron. They all were involved in the scandalous changes of conspiracy, securities fraud, insider trading and wrong reporting to the investors. This led to the introduction of the Surbanes Oxley Act where the auditors were required to report as per SOX guidelines and and this also ensured transparency. Worldcom Scandal The telecommunication gaint is US, Worldcom gave rise to the second largest accounting scandal in the world when it was reported with accounting misstatements in the financial statements worth $ 9 Bn. This was on grounds of the escalated proifts which never existed and expense improperly recorded in the books as capital expenses to increase the profits in the books. This was not being supported by the relevant accounting supporting statements and the company was also involved in the manipulation of the reserves on account of uncollected amounts from customers and pending lawsuits. This deferment of the expenses led to the spread of the expnses over the period instead the same should have been booked in the same year itself(Grenier, 2017). This inflated the Worldcom Profits. Again the auditors involved here were the Arthur Anderson and Mr Sullivan wa accused of holding back the information with himself and sharing the profits. The major lesson that can be learnt here is again the audi tors were not transparent and they were the one who should have highlighted this issue at the beginning itself but it was a result only of the investigation process. The companys CEO Bernie Ebbers had the dream of growing company at the double digiyt growth rate and has made a large number of acquisitions in the process but could not see the revenues and profits rising as the result of it. So, he went with the idea of manipulating the accounts such that the increased profits are being shown in books of accounts(Knechel Salterio, 2016). The auditors said that they were misled by the Worldcoms Sullivan and admitted that they informed the companys board earlier itself that the audit information received by not trustworthy and also one of the statements said that the line costs information was not being disclosed to the auditors. Also, the company admitted that the expenses inappropriately recorded in 1999 and 2000 would be reinstated in 2001 and 2002 annual accounts but the same was not recorded in the annual statements. The share prices as a result fell below $1 in the history of Worldcom as a result(Visinescu, Jones, Sidorova, 2017). Lehman Brothers It is one of the largest Bankruptcy case filed in the history till date. It was the 4th largest investment bank in US at that time. Its collapse during 2008 was one of the largest and swept around $ 10 trillion in the market capitalization. In 2003 and 2004, it made the acquisition of five major mortgage lenders including BNC mortgage and Aurora loan services. As a result of this, the company made huge profits first up and the decision looked great increasing the capital markets by 56% between 2004 and 2006 and the firm reached the stock price of $ 86.18, which was a record at that time but by 2007, it came to notice that many lenders have defaulted on their payments on subprime mortgages and it was at 7 years high as a result of which the share prices starte falling but the company continued to give a growth estimate quarter on quarter and never tried to lower its portfolio of mortgage(Sonu, Ahn, Choi, 2017). Backed by the high degree of leverage, the share prices again started fal ling as it fell by 48%. IT also went into repurchase agreements with Cayman Islandss banks with the view to sell toxic assets to banks and then repurchase it back fooling the investors and credit rating organizations. As a result of this book cooking they has $ 50 Bn more cash in books and reduced toxic assets. This again was an accounting gimmick or a fraud being used to report wrong financials and deceiving the investors and the same was not caught in the scruting by the auditors(Saeidi, 2012). This fraud gives the lesson to the auditors that the materiality aspect of the transaction needs to be checked properly and the same should be supported and justified by relevant supportings which was left to be audited by the auditors. All in all it can be said that these accounting firms need to increase the level of checking and materiality, follow and check whether the SOX procedures have been implemented and tranaparency is being ensured(Sithole, Chandler, Abeysekera, Paas, 2017). References Alexander, F. (2016). The Changing Face of Accountability. The Journal of Higher Education, 71(4), 411-431. Belton, P. (2017). Competitive Strategy: Creating and Sustaining Superior Performance. London: Macat International ltd. Bena, J., Ferraira, M., Matos, P., Pires, P. (2017). Are foreign investors locusts? The long-term effects of foreign institutional ownership. Journal of Financial Economics, 21-35. Carlin, T. a. (2010). Resisting compliance with IFRS goodwill accounting and reporting disclosures evidence from Australia. Journal of Accounting and Organizational Change, 6(2), 260-280. Chongsoo, A., Cheh, J., Kim, I. (2017). Do Value Stocks Outperform Growth Stocks in the U.S. Stock Market? Journal of Applied Finance and Banking, 99-112. Choy, Y. K. (2018). Cost-benefit Analysis, Values, Wellbeing and Ethics: An Indigenous Worldview Analysis. Ecological Economics, 145. Chron. (2017). five-common-features-internal-control-system-business. Retrieved december 07, 2017, from https://smallbusiness.chron.com/five-common-features-internal-control-system-business-430.html Defond, M., Lennox, C. (2017). Do PCAOB Inspections Improve the Quality of Internal Control Audits? Journal of Accounting Research, 55(3), 591-627. Flix, M. (2017). A study on the expected impact of IFRS 17 on the transparency of financial statements of insurance companies. MASTER THESIS, 1-69. Grenier, J. (2017). Encouraging Professional Skepticism in the Industry Specialization Era. Journal of Business Ethics, 142(2), 241-256. Heminway, J. (2017). Shareholder Wealth Maximization as a Function of Statutes, Decisional Law, and Organic Documents. SSRN, 1-35. Knechel, W., Salterio, S. (2016). Auditing:Assurance and Risk (fourth ed.). New York: Routledge. Saeidi, F. (2012). Audit expectations gap and corporate fraud: Empirical evidence from Iran. African Journal of Business Management, 6(23), 7031-41. Sithole, S., Chandler, P., Abeysekera, I., Paas, F. (2017). Benefits of guided self-management of attention on learning accounting. Journal of Educational Psychology, 109(2), 220. Sonu, C., Ahn, H., Choi, A. (2017). Audit fee pressure and audit risk: evidence from the financial crisis of 2008. Asia-Pacific Journal of Accounting Economics , 24(1-2), 127-144. Visinescu, L., Jones, M., Sidorova, A. (2017). Improving Decision Quality: The Role of Business Intelligence. Journal of Computer Information Systems, 57(1), 58-66
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