Satisfaction For Food And Services Provided By Mcdonalds Commerce Essay

Satisfaction For Food And Services Provided By Mcdonalds Commerce Essay Currently, the worlds largest fast-food restaurant chain is McDonalds Corporation. In 1940, Dick and Mac McDonald was started their business and open the first restaurant in San Bernardino California. In 1948, the McDonald brothers were set a standard of modern fast-food restaurant with the introduction of Speedee Service System. Now, McDonalds has more than 20000 restaurants which can able to be found in 120 countries around the world, and about 80% are franchises. (Gross Forbes, 1996) Customer satisfaction is an integrated indicator of performance, expectation, equity, affect and disconfirmation. (Kimita,K., Shimomura,Y., Arai,T.,2009) Now a day, the important key element for a business to success in a marketplace is customer satisfaction. This is because the customer is very important for the organisation or in the business world. Without any customer, the business cannot last longer and will be face bankruptcy. In order to carry out this research, the researchers choose a topic regarding the level of customer satisfaction for food and services that provided by McDonalds. 1.2 Scope Customer satisfaction for food and services that provided by McDonalds. 1.3 Problem statement In order to maintain brand loyalty from the loyal customers and attract new potential consumers, McDonalds need to study the level of customer satisfaction for the foods and services it provide. McDonalds can know the customer taste of the food, from there McDonalds can do some changes to meet the customer needs. This research is to know the nutrition fact and variety of choices for the food and the set meal. To know the services that provided by the staff of McDonalds is important in this research. This is because a good service towards customer can maintain the customer to visit again to the shop. The example of the service like the courtesy, prompt and quick service that the staffs need to provide to the customer. Through this research, McDonalds can know their level of progress compare with the great competitors like KFC, AW, Burger King and etc, because all these fast food restaurants serving almost similar food like burger, fried chicken and soft drinks. 1.4 Research question What are the factors that encourage customer to dining in McDonalds? How to improve the food and services in McDonalds? 1.5 objective To increase the customer satisfaction when the customer dining in McDonalds To improve the quality of food and services in McDonalds 1.6 Research outcomes The area that needs to improve by the staff of McDonalds is the attitude of politeness to the customers. Customer towards the cleanliness and the environment in the McDonalds. McDonalds will understand the requirements and expectations from the consumer through this research. After doing this research, McDonald can know how to strengthen their position in this fast-food business. It was suggest that cleaner will be set to clean the wash room from usually once in a day to twice in a day to make sure the cleanliness of wash room and will put purifying system inside it. Suggest McDonalds using plantation oil or olive oil instead of normal oil to cook the food because older group of customers are more concern about their body healthiness. From this research, McDonalds will know what are their strengths and weaknesses in the fast-food business. 1.7 Limitation Since this research only for McDonalds, this does not mean that the research results are the same for all of the fast-food restaurants. (595 words) Task 2.0 literature review 2.1 Modeling repurchase frequency and customer satisfaction for fast food outlets According to Law et al (2004), they found out that in order can have more satisfied and loyal customer, company must understand the having an impact of service quality and waiting time on repurchase regularity and customer satisfaction. The authors used a general linear model (GLM) to study the relationship between the waiting time and the repurchase frequency in fast food operation. The results shows that the factors that influence the customer return repurchase frequency are food quality, seat availability, environment, waiting time and staff attitude. Besides that, the authors also used polytomous logistic regression (PLR) model to quantify the categorical measurement of overall satisfaction. The results indicate that the significantly affect customer satisfaction is food quality, food variety, waiting time and staff attitude. The authors believed that through this model can help managers to understand the important factor that influence customer loyalty as well as the satisfactio n level from the customer in the fast food industry. Besides that, it can help the fast food industry to make some improvements accordingly. This article can helping me have a better understanding for my research topic at the same time I can get the information regarding the factor that influence the customer return repurchase frequency to the fast food outlets. (208 words) 2.2 The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions According to Ryu et al (2012), they found out that few exams have studied to identify the consequences and antecedents of image, especially restaurant image in relation to the restaurant experience. The authors used structural equation modelling (SEM) to simultaneously examine the structural relationships among the proposed constructs. The results show that the quality of the service, food and physical environment were important to determinants of restaurant image. In addition, the quality of the food and physical environment were important to predictors of customer perceived value. The results resistant that customer perceived value is certainly an important to determinant of customer satisfaction. The customer satisfaction is also important to predictor of behaviour intentions. From the authors research of limitation and implications, they found out the purpose of the study will help researcher to understand the complex relationship among behavioural, customer satisfaction, custome r perceived value, restaurant image, physical environment, service and food to intentions in the restaurant industry. From this article, I found out that the quality of the service, food and physical environment are important to determinant of the customer satisfaction. These points are valuable and helping to gain better understanding of my research topic. (195 words) 2.3 Measuring customer satisfaction in the fast food industry: a cross-national approach According to Gilbert et al (2004), they felt that in todays ever-increasing globalization of brands and services, to attend to the satisfaction of their customer in both domestically and abroad, need to have service-oriented businesses. At the same time, they also need to exceed distinctive cultural dissimilarity from country to country. In this study, the authors provide a cross-cultural comparison of the service satisfaction of fast food business in four English-speaking countries. Based on the data collected from customer from five globally-franchised fast food chains, the authors are using an earlier developed service satisfaction instrument. The research finding from the future research support of this study, the quantity of cross-cultural service satisfaction among franchised services and brands could aid business managers hard work to evaluate the quality of the services. The factors that can make customer satisfaction are provision of courtesy, treatment received, the ease to get help, the security inside and the security outside. The finding indicated that all these factors are important for all over the countries. They also provide crossways nationwide boundaries and on a more practical basis and real time. Provision of courtesy, treatment received, the ease to get help, the security inside and the security outside, all of these factors are important for all the country. These points are very useful for me while I to gather my information. (224 words) Task 3.0 Research Methodology 3.1 Research Question What are the factors that encourage customer to dining in McDonalds? How to improve the food and services in McDonalds? The reason for me to choose the above question is because I can know the factors that encourage customer to dining in McDonalds, and McDonalds can further improve their food or services in order can attract more new customer at the same time also can maintain the old customer to dining in McDonalds. 3.2 research approach Deductive According to David (2009), he stated that the deductive approach usually use in quantitative research and it was dominates. In that researchers are choose in advance which variables they will examine and state their hypothesis to be exanimate, sometimes an experiment can find out something not widely known or recognised earlier. Inductive According to Andrews et al (2005), they stated that the inductive approach was using by the researchers start with wide research questions rather than with a particular theory and/or testable hypotheses. The data was collected by the researcher and they will build mid-range theories from the ground up. These grounded theory data and new data collection is constantly changing and revising. I am using the deductive approach for my research. This is because I need to gather lot of general information to do this research. This deductive approach can help me transforms the general theory into a particular hypotheses in order for me to prove and test whether is right or wrong. 3.3 research strategy Exploratory research According to Krishnaswami and Satyaprasad (2010) they defined exploratory research is preliminary study of an unfamiliar problem about which the researcher has little or no knowledge. It usually takes the form of a pilot study. I will use exploratory research to investigate my research topic. The reason is when I do this research I will relies on the secondary research and also need my course mate to help me for pilot on my questionnire. 3.4 quantitative / qualitative data Quantitative Data According to Joyce and David (2012), they stated that the quantitative data is numerical data are come from spreadsheets, databases or log files. Qualitative Data According to Dembkowski and Lloyd (1995), they stated that the qualitative data is non-numeric data that come from recording, storing, coding, categorizing, searching and retrieving and summarizing data. I am looking for the qualitative data to do my research. This is because in order me to gather information about my research topic, I need to do searching from internet, journal or book. 3.5 data collection method In order me to do my research I will use primary and secondary sources to collect the data. The primary sources are to find five respondents to help me pilot my questionnaire. These five respondents are from Segi College Kuala Lumpur and all of them are my course mate. The reason I choose my course mate is because they rare understand about this subject. I believe the result that they are give to me are appropriate than other people. I will gather my information by searching in internet, journal or book. I also refer to the researcher report regarding this topic. All these are my secondary sources for me to collect my data. 3.6 ethical issues The ethical issue that I need to consider in carrying out this research is all the data that I collected must be confidential and will not give to the third party. Besides that, I also need to be honest to report my data, result or methods. (556 words) Task 4.0 questionnaire design 4.1 research question What are the factors that encourage customer to dining in McDonalds? How to improve the food and services in McDonalds? 4.2 cover letter The level of customer satisfaction for food and services provided by McDonalds Dear Respondents, I am a student from University of Greenwich in BA (HONS) Business Management (BABM) under collaboration of Segi College Kuala Lumpur. I am doing this research is to undertaken fulfilment of the requirement from my university. The following statements and questions are purely for my academic study to investigate The level of customer satisfaction for food and services provided by McDonalds. All the information that provided by you will be kept in private and confidentially and will not give to the third party. It is only to be used for my research purpose. Your kind cooperation will be high appreciated. Thank you Yours faithfully, Loke Siow Kuan 4.3 original questionnaires Pilot by: _________________ This particular questionnaire is designed to get the response from the customer to survey The Level of Customer Satisfaction for Food and Services Provided by McDonalds Please tick (à ¢Ã‹â€ Ã… ¡) whichever relevant:- Age à ¢- ¡ Under 15 à ¢- ¡ 15 30 à ¢- ¡ 31 45 à ¢- ¡ 46 and above Gender à ¢- ¡ Male à ¢- ¡ Female Race à ¢- ¡ Chinese à ¢- ¡ Indian à ¢- ¡ Malay à ¢- ¡ Others Marital Status à ¢- ¡ Single à ¢- ¡ Married à ¢- ¡ Divorced à ¢- ¡ Widowed Occupation à ¢- ¡ Student à ¢- ¡ Private Sector Worker à ¢- ¡ Government Sector Worker à ¢- ¡ Self employ Monthly income level à ¢- ¡ Less than RM1000 à ¢- ¡ RM1001 RM2000 à ¢- ¡ RM2001 RM3000 à ¢- ¡ RM3000 and above Number of time(s) you visit to McDonalds in a week à ¢- ¡ 1 2 à ¢- ¡ 3 4 à ¢- ¡ 5 6 à ¢- ¡ More than 6 Section B: Information about customer satisfaction for food and services Services The staff served the food exactly as you ordered it? à ¢- ¡ Yes à ¢- ¡ No The staff provided prompt and quick service to you? à ¢- ¡ Yes à ¢- ¡ No The staffs are always willing to help you? à ¢- ¡ Yes à ¢- ¡ No The staffs made you feels comfortable when you dealing with them? à ¢- ¡ Yes à ¢- ¡ No The staffs are courtesy to you? à ¢- ¡ Yes à ¢- ¡ No Food Very Satisfied Satisfied Neutral Dissatisfied Very Dissatisfied The food tastiness The food nutrition The variety of food in the menu The pricing of value lunch package The pricing of the breakfast package Factor to encourage customer dining in McDonalds Very Satisfied Satisfied Neutral Dissatisfied Very Dissatisfied The pricing of the food The location of the McDonalds. The environment in the McDonald The Wi-Fi in the McDonalds The cleanliness in the McDonalds

Brave New World of Digital Intimacy

The article from the New York Times â€Å"Brave New World of Digital Intimacy† by Clive Thompson vividly describes the experience of using Twitter and Facebook. The author pays attention to exploring several theories when discussing the impact of continuous sharing of daily details. The central idea of the article is that online contact is described as ambient awareness. Sociologists and psychologists have been wondering for many years how humanity would be adjusted to the anonymity of city life.Modern awareness is argued to be a tool which reverses the original conceit of the Internet. From the very beginning Internet was viewed as a place, where it is possible to re-invent and to express one’s identity, but nowadays Internet is claimed to constrain human identity. Social media tools – Twitter and Facebook – offer intimate contact and they are very likely to give the new meanings in the virtual world. Ambient identity is defined as being physically near s omeone and observing their body language, gestures and sighs.Parasocial relations are a new form of voyeurism. Finally, weak ties are remote acquaintances that increase problem-solving abilities. (Thompson, 2008) Ambient awareness is incessant online contact and Facebook is, therefore, not the thing in virtual world that offers interaction online. Microblogging has become a boom in the last years and research had to do their best to invent something new to attract customers. Twitter appeared to be one of the most popular new tools.Twitter is a web-site that gives its users an excellent opportunity to communicate online with their friends. The negative moment is that messages are limited to 140 characters, similar to mobile-phone messages. Additional services are ability to report where you are traveling and ability to toss quickly on-line stream of videos and pictures. Nevertheless, sociologists claim that people over 30 find an idea of describing blow-by-blow activities a little bi t absurd. (Thompson, 2008)Thompson argues that â€Å"the growth of ambient intimacy can seem like modern narcissism taken to a new, super-metabolic extreme — the ultimate expression of a generation of celebrity-addled youths who believe their every utterance is fascinating and ought to be shared with the world†. (Thompson, 2008) Twitter has become some sort of mania, when people checking and –rechecking their accounts to see two-line updates in their friends’ life. However, the popularity of Twitter can be hardly disputed.Thompson argues that weak ties are a very good thing as they help to expand abilities to solve problems. For example, remote acquaintances are of help in looking for a job for you as they are afield and, at the same time, they are intimate enough to help you out. Many of the Twitter users explicitly use this dynamic for their worth as within ten minutes solution for any problematic issues will be found. Nevertheless, more than half of Tw itter and Facebook users argue that ‘unexpected side-effects of constant self-disclosure’ are present.After days and weeks the act of checking account several times per day becomes a sort of philosophical act. Users are willing to present their activities and actions throughout the day with accuracy as it is necessary to keep the audience interested. Thompson concludes that in our modern age of technologies and awareness the only person you know the best is yourself! (Thompson, 2008) Works Cited Thompson, Clive. (2008, September). Brave New World of Digital Intimacy. Available online at http://www. nytimes. com/2008/09/07/magazine/07awareness-t. html Accessed October 18, 2008.

The Fundamentals of Claim of Fact Essay Topics You Can Benefit From Starting Right Away

The Fundamentals of Claim of Fact Essay Topics You Can Benefit From Starting Right Away Nevertheless, the greatest goal of this context is to prove that there's enough for everybody through examining cornucopian perspective and green revolution. Unfortunately, with different countries outdoing the usa in education, this notion is rapidly changing. One of the greatest approaches to change anybody's mind is with an emotional investment. The issue is that everybody's interpretation of what makes a great society differs. Every one of the body paragraphs of your writing is going to be filled with all the needed evidence and processed diligently! You SHOULD make sure your thesis fits one of these kinds of claims. When a man or woman who doesn't find out how to compose a case study analysis is provided the best topic to work on, he'll still come out with a rather poor work. It's only once you have sufficient evidence and facts to refute such arguments you need to delve in the topi c. So for those who have an essay assigned that you will need help with, you can purchase essay online cheap from us. At times you might require some expert help with argumentative essay topics. Students often discover that a large part of their work on those essays is done before they even begin writing. Today, most college students find it difficult to compose an essay on a specific topic. This paragraph is quite important because it leaves the reader having the most immediate impression. Obviously, it is extremely hard to formulate the sole correct standard of writing an essay, including the CMS paper standard of writing. In a conventional five-paragraph essay, you will have an introduction at the start and a conclusion at the end. Whenever you wish to pick great argumentative essay topics, you must consider the full dimensions. Also, you are going to interest the reader and represent your competence in a particular issue. If you do the writing, concentrate on establishing the trustworthiness of the point you've chosen right from the debut of the job. Therefore, it runs with excellent accuracy with no downtimes. Once you receive a work done from us you will return again if you need assistance with another one of your essays. Not only can this make the writing a great deal better, but nevertheless, it will also keep you more focused when you're researching and writing. Now you can get genuine college essay online, one that is going to fit your financial plan and get your work done also. You may continue to keep your argumentative essays for your upcoming job portfolio in case they're highly graded. The cost of an essay is dependent upon the total amount of effort the writer has to exert. It is recommended to look for the one which has a great reputation and offers high-quality papers at inexpensive rates. It's extremely important to read carefully essay services reviews, because you would like to prevent low excellent services. Thus, for your convenience, you have a superb chance to monitor the advancement of the assigned writer and make sure an essay will be ready in a timely method. If you're thinking that you will need someone to compose my essay at the moment, you can just rely on our honest reviews. However, the idea is to select the most exciting argumentative paper topics as a way to impress both your audience and your teacher. Here are a couple of our picks. You have to be sure that there are things in your position that may be defended with strong evidence. The second thing that you ought to take care of once you choose the title is to maintain in mind five kinds of argument claims. Yes, the side you decide on is extremely important, and if you don't locate a favorable side to select, you've got to abandon the topic. You also need to locate the regions where you're in agreement with your opponent.

The themes are timeless and resonate the views in a modern...

The themes are timeless and resonate the views in a modern society despite being written in disparate contexts, these values concern the core of human nature. This can be shown and evidenced through Shakespeares Othello and the similar views in Clint Eastwoods Unforgiven. Both texts echo the same views and themes through timeless society, these being Gender, and Honour. In â€Å"Othello† there are many negative views on the treatment of women and equality which are shared with â€Å"Unforgiven† though at a much more violent level and both exerting male dominance. Iago see’s all women the same, addressing his statement with the use of caesura, ‘devils being offended†¦, and housewives in your beds’ from Act 2 scene 1. He lists these abusing†¦show more content†¦Little Bill’s comment during the interrogation of those guilty of the abuse towards Delilah is ironic, ‘well I aint gonna hurt no woman’ as though he doesn’t harm the women, he has still hurt them as the offenders were not punished justly for their crime, which is insulting towards the women. The Kid comes to Munny for help and labels the women with animal imagery here ‘even cut her teats’ the incident was over exaggerated, though the animal imagery reveals that another man in the country uses a downgrading term, thus offending the females. Overall the males views in both ‘Othello’ and â€Å"unforgiven† remain pertinent despite the gap in their time, which only shows that the theme is timeless and the fight for equality is not over. Othello is known as an honorable man in the play as he is in charge but that begins to fade, and Desdemona still chooses to honor her husband. The ironic comment from Desdemona in Act 4 Scene 2 ‘To whom my lord, With whom? How am I false?’ this is ironic as everyone but her knows that she is accused of adultery , and her use of repeated question marks shows her distress to be right in the eyes of her husband, to honor him with respect. Iago is one who also holds a honorable position, though it is deceiving. His high regard can be noted through the use of epithets ‘Honest Iago’. These epithets are ironic as he is not ‘honorable’, andShow MoreRelatedAnalysis of Shirley Jacksons The Lottery Essays4601 Words   |  19 Pagesparticipating in a social event together on a special day, the shocking twist at the work’s end—with the death of the lottery’s â€Å"winner† by public stoning—has led to its widespread popula rity, public outcry and discussion, and continued examination in modern times (Jackson). One potential critical theory that can be applied to Jackson’s â€Å"The Lottery† is the reader-response approach. This analytical lens is a â€Å"theory ... that bases the critical perspective of a text on ‘the reader’ and his or her personalRead MoreAN ANALYSIS PAPER ON ANTON CHEKHOV’S THE SEAGULL AND THE CHERRY ORCHARD12092 Words   |  49 Pagesto: Mrs. Joneth D. Vibar Submitted by: Vincent del Castillo IV-St.Francis of Assisi Outline of Analysis 1 Author’s Style 1.1 Anton Chekhov as a Playwright and Author of Short Stories 1.1.1 Russia’s best known Modern Playwright 1.1.1 Master of the Modern Short Story 1.2 Anton Chekhov and his Influences 1.2.1 Nineteenth Century Russia 1.2.2 His Contemporaries 1.2.2.1 Anton Chekhov and Leo Tolstoy 1.3 Anton Chekhov’s Mood Literature 1Read MoreA Case Study of International Brand Management: Comparison of Lexus Brand Management in Brazil, United States and Japan.39374 Words   |  158 Pagesfactor to overcome the cultural gap. After getting over it, everything became more enjoyable. Being in Japan, it was high time that one researched a Japanese company (and/or brand) to make the utmost of this program. So, why brand management? It was amazing to observe the power that some brands exerted on consumers and the fascination people had with some trademarks. The discovery of a wide majority of people being brand oriented was encouraging, yet quite difficult to understand at the time. Bearing fromRead MoreBrand Building Blocks96400 Words   |  386 Pagesdynamics. There is also an enhanced motivation to copy anything that is successful, in part because the risks of copying are offset by the difficulty of coming up with brilliant new alternatives. 3. Fragmenting Markets And Media At one time, being consistent across media and markets was easy. There were a limited number of media options and only a few national media vehicles. Mass markets were the norm, and microsegmentation did not exist. Brand managers now face a very different environment